JOB SUMMARY

The Employer Branding Officer is responsible for planning and executing employer branding initiatives to strengthen the “Choose Joy” employer brand and support talent attraction goals. The role leads the implementation of recruitment marketing campaigns, corporate content creation, employer branding activation. Working closely with Talent Acquisition, Marketing, HRBPs, Operations, and external partners, the role ensures consistent employer brand messaging across all touchpoints, monitors campaign performance, gathers market insights, and recommends improvements to maximize employer branding effectiveness and hiring outcomes.

RESPONSIBILITIES

1. Employer Branding Planning

• Develop and execute annual and quarterly Employer Branding plans aligned with business and hiring priorities.
• Manage employer branding calendars, budgets, and partnership initiatives.
• Coordinate employer branding calendars, campaigns, and activation plans.
• Build, activate, and manage employer branding and recruitment marketing channels, including social media, career platforms, talent communities, and campus partnerships, to attract and engage potential candidates

2. Employer Branding Execution and EVP Activation

• Execute recruitment marketing campaigns across digital and offline channels.
• Manage social media content, career site updates, and employer branding materials.
• Plan and coordinate career fairs, campus programs, hiring events, and employer branding activations.
• Collaborate with Marketing, Operations, and external vendors to ensure effective campaign execution.
• Ensure consistent employer brand messaging across all touchpoints and all strategic channels.
• Support the development, localization, and activation of the Company‘s Employer Value Proposition (EVP) across key talent and employee touchpoints.

 3. Employee Advocacy

• Drive employee and leadership advocacy programs.
• Promote company culture, employee stories, career opportunities,
• Support employer branding awards, surveys, and recognition programs.
• Encourage employee participation in referral and advocacy campaigns.

4. Data Governance, Reporting & administration

• Track and analyze key metrics to provide actionable solutions for staffing bottlenecks (Data Insights).  
• Update candidate data, daily hiring progress, and recruitment reports on a daily and weekly basis.  
• Act as the bridge to resolve any operational questions or issues that arise between the Operations team and external recruitment vendors.
• Ensure all hiring activities strictly comply with internal policies, labor laws, and audit standards
• Coordinate with the procurement team to evaluate and select suitable vendors, and support the preparation and signing of contracts related to Employer Branding activities.
• Manage and process payments for all EB-related expenses, ensuring accuracy, compliance, and timely settlement.
• Oversee the inventory of Employer Branding POSM and coordinate appropriate allocation, distribution, and usage across locations to support EB initiatives effectively.
• Other tasks as assigned by the Line Manager.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Communications, Human Resources, Business Administration, or a related discipline.
• 3-5 years experience of hands-on experience in Employer Branding, Recruitment
• Marketing, Social Media Marketing, or Corporate Communications. Experience in retail, F&B, FMCG, or mass recruitment environments is a plus.
• Proven experience in managing recruitment marketing campaigns and social media channels (Facebook, LinkedIn, TikTok, Zalo OA) to drive candidate engagement and lead conversion.
• Hands-on background in managing corporate communication channels, updating career sites, and creating digital employer branding content.
• Proficiency in social media management, content creation, and visual content production, with hands-on experience using design and video editing tools such as Canva, CapCut, or equivalent platforms.
• Passionate about capturing real human experiences and translating company culture into compelling content.
• Comfortable leading on-site campus recruitment drives, interacting with Gen Z talent, and building dynamic brand experiences.
• Balances creative ideation with performance tracking and campaign ROI analysis.